Near-beer and cone-topped cans: The Columbus (Nebraska) Brewing Company

 

Two views of a wooden barrel: one side view showing its staves and metal bands, and one bottom view with engraved text visible on the base.

By David L. Bristow, Editor

Founded in 1863, Columbus Brewing Company was one of Nebraska’s oldest breweries, and the last outside of Omaha when it ceased production in 1954. This barrel in the Nebraska History Museum collections appears to pre-date the Prohibition era. The company’s brands included Columbus Beer, Pawnee Dark Beer, All-American, and Ronz.

On March 24, 1917, the company announced plans to manufacture “near beer” in order to stay in business after statewide Prohibition began on May 1.

According to a 1954 Omaha World-Herald article, “Near beer, which contained less than a half of one per cent of alcohol, was named, a contemporary wit said, by some one who was ‘a damned poor judge of distance.’” Buyers soon learned to improve the product by adding an ounce or two of illegal grain alcohol.

Whatever the limitations of near beer, it helped the brewery survive Prohibition. In the end, industry consolidation squeezed out Columbus and other Nebraska breweries. Under new ownership, in 1954 the company switched to producing cone-topped cans of Mission Soda for a now-defunct Los Angeles company.

Here are some of Columbus Brewing Company’s brands:

Vintage label for Columbus Beer by The Columbus Brewing Co., showing alcohol content as 4% and volume as 12 fluid ounces, with colorful red, green, and gold design.

Vintage beer label reading "Pawnee Dark Beer" with an illustration of a Native American man in a feathered headdress. Produced by The Columbus Brewing Co., Columbus, Nebraska.

Vintage beer label for All-American Light Beer from The Columbus Brewing Co., Columbus, Nebraska, with a shield logo and blue, red, and silver design.

Vintage can of Ronz Beer with a red and white label, metallic accents, and a cone-shaped top. The can appears slightly worn and aged.


(Posted 2/25/2021)

 

Sources:

“Columbus Brewery Plans to Manufacture Near Beer,” Omaha Daily Bee, March 24, 1917.

“Soft Drink Sales in Cans Planned,” Omaha World-Herald, March 9, 1954.

David Wiggins, “Beer: From Wheelbarrow to Big Horses to Free Lunch to Cans,” Omaha World-Herald, April 25, 1954.

“Mission Soda,” Planet Retro, Oct. 31, 2008, https://blog.retroplanet.com/soda-pop-of-the-week-mission-soda

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