Holiday Wishes from 1948

Staff photo of Varsity Theatre, Lincoln, in 1948. RG2183.PH1948-1126

 

The staff of the Varsity Theatre, located in 1948 at 143 North Thirteenth Street in Lincoln, wished the movie-going public a Merry Christmas and Happy New Year in the above staff picture, published December 25, 1948, in Lincoln newspapers. An accompanying advertisement promoted a special holiday double feature at the Varsity. Both films, which ran until New Year’s, featured animal stars: Adventures of Gallant Bess, the “wonder horse of all time in the story to cheer all hearts,” and Rusty Leads the Way, in which a boy and his dog help a bitter blind girl adjust to life. A color cartoon and newsreel were also promised.

To the left of the Varsity entrance in the above photo is Pete’s Dog House, a hot dog stand featured in a past blog post. Both pictures are from the Macdonald Studio Collection of Lincoln and are now in the photographic collections of History Nebraska.

– Patricia C. Gaster, Assistant Editor / Publications

(Updated 8/18/2023)

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History Nebraska was founded in 1878 as the Nebraska State Historical Society by citizens who recognized Nebraska was going through great changes and they sought to record the stories of both indigenous and immigrant peoples. It was designated a state institution and began receiving funds from the legislature in 1883. Legislation in 1994 changed History Nebraska from a state institution to a state agency. The division is headed by Interim Director and CEO Jill Dolberg. They are assisted by an administrative staff responsible for financial and personnel functions, museum store services, security, and facilities maintenance for History Nebraska.
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