publications

I Want Your Money

Advertising trends, like most everything else, change with the times. The 1990s may be

known for subtle ads based on “the soft sell.” (There’s already an advertising series for a new

make of car that offers nary a glimpse of the automobile!)



Such pussy-footing was hardly the style a century ago. One Nebraska City merchant laid it

on the line with this announcement:



“I WANT MONEY AND I WANT IT BAD. This may be a blunt, hard, cold,

uncompromising statement, but it is fearfully true and the truth may as well be admitted. To

be still more frank, I WANT YOUR MONEY, and I warn you, I am taking steps to secure it

without a moment’s delay.



“To be candid about it, I will say that at first I was greatly puzzled to know how I could gain

possession but a plan has been devised which will lead you to GIVE IT UP CHEERFULLY

and freely, because you will greatly benefit yourself by so doing. The motive and the plan are

briefly stated as follows: I wish to convert my present stock into cash within the next thirty

days, for two reasons.



“First I want to take a large amount of cash to market, when I go to purchase my new spring

stock, as I can, by this means, be sure of getting the lowest market prices.



“Second, I must dispose of a large amount of goods to make room for this new stock.”



“Therefore, during the next thirty days every article in my mammoth stock of Boots, Shoes,

and Rubber Goods will be sold without regard to profit or market value but at prices certain

to force them from my shelves at A GREAT SACRIFICE it is true, but at the same time

putting me in a position to more than make good the loss by increased facilities handling

spring goods.



“It is needless to remind thinking people that this action on my part will put before the public

ROYAL BARGAINS of unquestionable merit in a great variety of desirable goods. An

opportunity like this is seldom offered and never missed, it will fill the store with shrewd

buyers, who will find that any reasonable offer takes the goods. Will we see you among the

number? IF NOT, WHY NOT? Yours cordially and candidly, J. L. Bromley.”


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Other Publications

The Bachelors’ Protective Union of Kearney

When the Bachelors' Protective Union gave a gala reception for two of its newly married, former members and their brides in March of 1890, the social club for young, ...

U.S. Weather Bureau in 1890s Nebraska

The U.S. Weather Bureau was established by an act of Congress on October 1, 1890. It took over the weather service that had been established in the office of the Chief ...

Canning the Way to Victory

During American participation in World War I the U.S. Food Administration, under the direction of Herbert Hoover, launched a massive campaign to persuade Americans to ...

The Shoemaker’s Ashes

"Edward Kuehl, one of the most peculiar characters that ever lived in Omaha, or anywhere else, was found dead in his bed last night in the back room of his place of ...

Crazy Horse Surrender Ledger Foreward

Red Dog, an Oglala Lakota who lived at the Red Cloud Agency, Nebraska, 1876-77 (Nebraska State Historical Society RG2955.ph).   In the summer of 1876, following the ...

Darryl F. Zanuck

Darryl F. Zanuck Darryl F. Zanuck (1902-1979), a native Nebraskan, produced some of Hollywood's most important and controversial films. He helped found 20th Century Fox ...

The Burlington’s Profitable Pork Special

Nebraska railroads were much concerned with developing an adequate economy in the areas they served. The Burlington, for example, had a long history of caring for the ...

Bungalow Filling Stations

After the giant Standard Oil Company was broken into thirty-four separate companies in 1911, the newly independent Standard Oil of Nebraska dominated the state's market ...

The Bull Fight

This is the perfect time of year for a visit to the old fishin' hole. But a group of fisherfolk from Plainview discovered that this bucolic pastime sometimes has ...

Buffalo Soldiers West

African-American soldiers on the western frontier are the focus of an exhibit at the Nebraska History Museum in Lincoln. Buffalo Soldiers West, on loan from the Colorado ...

Protection for Buffalo

The extermination of the buffalo on the Plains occurred largely between 1870 and 1885. The Nebraska State Journal of Lincoln on February 1, 1874, editorialized in vain ...

Buffalo Hunting

In late October 1877 young Rolf Johnson and three friends left their homes in Phelps County, Nebraska, for a buffalo hunt in northeastern Colorado. The hunt was not very ...
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