I Want Your Money

Advertising trends, like most everything else, change with the times. The 1990s may be

known for subtle ads based on “the soft sell.” (There’s already an advertising series for a new

make of car that offers nary a glimpse of the automobile!)

Such pussy-footing was hardly the style a century ago. One Nebraska City merchant laid it

on the line with this announcement:

“I WANT MONEY AND I WANT IT BAD. This may be a blunt, hard, cold,

uncompromising statement, but it is fearfully true and the truth may as well be admitted. To

be still more frank, I WANT YOUR MONEY, and I warn you, I am taking steps to secure it

without a moment’s delay.

“To be candid about it, I will say that at first I was greatly puzzled to know how I could gain

possession but a plan has been devised which will lead you to GIVE IT UP CHEERFULLY

and freely, because you will greatly benefit yourself by so doing. The motive and the plan are

briefly stated as follows: I wish to convert my present stock into cash within the next thirty

days, for two reasons.

“First I want to take a large amount of cash to market, when I go to purchase my new spring

stock, as I can, by this means, be sure of getting the lowest market prices.

“Second, I must dispose of a large amount of goods to make room for this new stock.”

“Therefore, during the next thirty days every article in my mammoth stock of Boots, Shoes,

and Rubber Goods will be sold without regard to profit or market value but at prices certain

to force them from my shelves at A GREAT SACRIFICE it is true, but at the same time

putting me in a position to more than make good the loss by increased facilities handling

spring goods.

“It is needless to remind thinking people that this action on my part will put before the public

ROYAL BARGAINS of unquestionable merit in a great variety of desirable goods. An

opportunity like this is seldom offered and never missed, it will fill the store with shrewd

buyers, who will find that any reasonable offer takes the goods. Will we see you among the

number? IF NOT, WHY NOT? Yours cordially and candidly, J. L. Bromley.”

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History Nebraska was founded in 1878 as the Nebraska State Historical Society by citizens who recognized Nebraska was going through great changes and they sought to record the stories of both indigenous and immigrant peoples. It was designated a state institution and began receiving funds from the legislature in 1883. Legislation in 1994 changed History Nebraska from a state institution to a state agency. The division is headed by Interim Director and CEO Jill Dolberg. They are assisted by an administrative staff responsible for financial and personnel functions, museum store services, security, and facilities maintenance for History Nebraska.
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